Industry Marketing
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Picture this: It’s 2 AM, and you’re frantically adjusting bids on your hotel’s PPC campaign because occupancy rates are down. Sound familiar? I’ve been there, done that, and boy, do I have stories to tell! After a decade in the digital marketing trenches, I’ve learned that hotel PPC advertising is both an art and a […]
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As a digital marketing professional with over a decade of experience, I’ve seen firsthand how the hospitality industry has been transformed by online marketing. Remember when hotel bookings were primarily made through travel agents or direct phone calls? Those days are long gone! In 2024, having a robust digital marketing strategy is no longer optional […]
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Picture this: A potential guest is eagerly searching for the perfect hotel for their dream vacation. They click on your website, and… nothing happens. The dreaded loading spinner keeps spinning, and spinning, and… poof! They’re gone, probably booking with your faster-loading competitor. Ouch! I’ve been there, and let me tell you, it’s not a great […]
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Let’s talk about the digital landscape for hotels in 2024. You’ve invested time and resources into creating a beautiful website for your property, but visibility remains a challenge. As someone who’s been in the trenches of digital marketing for over a decade, I can tell you that backlinks are crucial for getting your hotel noticed […]
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As a digital marketing veteran with over a decade of experience in SEO, I’ve seen firsthand how a well-optimized hotel website can be the difference between fully booked rooms and crickets chirping in empty hallways. Did you know that 81% of travelers prefer to book their accommodations online? That’s why nailing your hotel’s SEO is […]
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Did you know that 76% of travelers use search engines to find local accommodations? As a hotel owner, that statistic should make your ears perk up! I’ve been in the digital marketing game for over a decade, and let me tell you, local SEO for hotels isn’t just important – it’s absolutely crucial. In this […]
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Picture this: You’ve just poured your heart and soul into renovating your boutique hotel, but your phone isn’t ringing off the hook with bookings. Sound familiar? I’ve been there, and let me tell you, it’s not a great feeling. But here’s the kicker – your Google Business Profile might be the unsung hero you’re overlooking! […]
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Picture this: you’ve got a stunning website showcasing your luxurious rooms and amenities, but it’s buried on page 5 of Google. As a digital marketing professional with over a decade of experience in SEO, I’ve seen this scenario play out countless times. Let me share the strategies that have helped my hotel clients climb from […]
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When it comes to understanding the importance of SEO for hotels and resorts, look no further than the industry data. Nearly two-thirds of total hotel chain revenue is booked online, and organic search currently accounts for approximately 32.8% of revenue for hotels. This data underscores the importance of organic search visibility and why you should […]