Industry Marketing
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When it comes to understanding the importance of SEO for hotels and resorts, look no further than the industry data. Nearly two-thirds of total hotel chain revenue is booked online, and organic search currently accounts for approximately 32.8% of revenue for hotels. This data underscores the importance of organic search visibility and why you should […]
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In the cutthroat arena of hospitality, where every click could mean a booking worth thousands, hotels are constantly wrestling with one burning question: Is SEO really worth the investment? As digital landscapes evolve and travelers increasingly turn to search engines as their virtual concierge, the answer isn’t just a simple yes or no, it’s a […]
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Want to know the biggest mistake I see in B2B SEO? Trying to rank for everything. I’ve discovered that the foundation of any successful B2B SEO campaign isn’t about keywords or technical optimizations, it’s about truly understanding your product’s role in your customer’s business. When you deeply grasp why a CFO stays awake at night […]
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Did you know that nearly 90% of B2B buyers start their purchase journey with an online search? After spending over a decade crafting SEO strategies for enterprise clients, I’ve learned that understanding the intersection between search intent and the B2B buying cycle is absolutely crucial. Gone are the days of simply targeting high-volume keywords, today’s […]
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Black Friday and Cyber Monday (BFCM) present unique opportunities for hotels to drive occupancy during typically slower periods. How do you balance aggressive promotions with maintaining your average daily rate (ADR)? Let’s dive into proven strategies that won’t compromise your revenue goals! Understanding the BFCM Hotel Shopper BFCM shoppers typically begin their research phase much […]
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Did you know that 71% of B2B decision-makers start their buying journey with a generic search? Demonstrating the true value of SEO investments can be challenging but, I’ve learned that proving SEO ROI isn’t just about tracking rankings – it’s about connecting SEO efforts to actual business outcomes. Let me show you how to build […]
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I’ve just finished reviewing Conductor’s 2024 Organic Search Traffic Benchmarks Report and there are some interesting insights to share. As someone who’s managed SEO strategies for various travel brands, I know firsthand how crucial organic search visibility is in this space. But seeing the hard numbers really drives home just how valuable this channel has […]
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Did you know that hotels with data-driven marketing strategies see an average 20% increase in direct bookings? I’ve seen firsthand how proper guest data utilization can transform a hotel’s bottom line. In this comprehensive guide, I’ll share battle-tested strategies for turning your guest data into a powerful marketing asset. Trust me – your competitors are […]
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Did you know that 89% of B2B marketers use LinkedIn for lead generation, but only 14% have optimized their company pages for search? I’ve seen firsthand how proper LinkedIn SEO can transform your B2B presence. Let me tell you – there’s nothing more frustrating than watching a well-crafted company page sit idle due to poor […]
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Google just rolled out an exciting new tool for hotels and travel-related businesses: Travel Feeds for Search Ads. If you’re trying to reach travelers through Google Ads, you’ll want to know about this feature. Let me walk you through what Travel Feeds are, why they’re worth using, and a special bonus benefit that makes them […]