SEO Strategy & Industry Trends
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When I first started in SEO over a decade ago, our playbook was straightforward: keyword research, on-page optimization, link building, repeat. Fast forward to 2025, and the game has fundamentally changed. Search queries with conversational elements are on the rise, dramatically altering how we approach optimization. It’s remarkable to think about how voice search was once hailed as the “next big thing” in SEO circles, yet for years, it largely failed to deliver on its promise. We all remember those industry conferences around 2018-2020 where voice search dominated every agenda, only to produce underwhelming results and adoption rates. The technology…
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Traditional SEO metrics like keyword rankings and basic traffic analytics no longer tell the complete story amidst today’s challenges of privacy-first tracking and fragmented cross-device journeys. Modern SEO demands a sophisticated, multi-dimensional measurement approach that incorporates advanced attribution modeling, user behavior analysis, predictive analytics, and business impact assessment. 1. Stop Letting Last-Click Rob Your SEO Credit The Attribution Problem You’re Ignoring Last-click attribution is robbing SEO of the credit it deserves. Consider these realities: Attribution Models Worth Implementing Today Platform-Specific Implementation Tips Google Analytics 4: Adobe Analytics Attribution IQ: For example, in a journey with organic search → email →…
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I’ve guided numerous organizations through successful CMS migrations. While each migration is unique, certain challenges consistently emerge that can impact your SEO performance. In this guide, I’ll share practical insights from recent migrations to help you navigate your own platform transition successfully. Planning Your CMS Migration Strategy I’ve learned one truth the hard way when it comes to CMS migrations: no matter how well you plan, unexpected challenges will arise. Recently, I led what seemed like a straightforward CMS migration that is turning into a multi-month journey of discovery. But here’s the thing, with proper planning, even unexpected issues become…
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The way people discover information online is undergoing a fundamental shift. A mid-2024 survey showed that roughly 31% of Gen Z internet users consider ChatGPT and other AI tools in their top 3 methods of searching for information. As an SEO professional, I’ve seen this shift firsthand while helping a 60-year-old non-profit modernize their digital presence as they transition to a headless CMS architecture. Ensuring visibility in LLMs has become a critical consideration for their digital transformation. The fascinating part? Being indexed and referenced by LLMs requires a completely different approach than traditional SEO. Let’s dive into what it takes…