SEO Strategy & Industry Trends
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When I first started in SEO over a decade ago, our playbook was straightforward: keyword research, on-page optimization, link building, repeat. Fast forward to 2025, and the game has fundamentally changed. Search queries with conversational elements are on the rise, dramatically altering how we approach optimization. It’s remarkable to think about how voice search was […]
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Traditional SEO metrics like keyword rankings and basic traffic analytics no longer tell the complete story amidst today’s challenges of privacy-first tracking and fragmented cross-device journeys. Modern SEO demands a sophisticated, multi-dimensional measurement approach that incorporates advanced attribution modeling, user behavior analysis, predictive analytics, and business impact assessment. 1. Stop Letting Last-Click Rob Your SEO […]
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I’ve guided numerous organizations through successful CMS migrations. While each migration is unique, certain challenges consistently emerge that can impact your SEO performance. In this guide, I’ll share practical insights from recent migrations to help you navigate your own platform transition successfully. Planning Your CMS Migration Strategy I’ve learned one truth the hard way when […]
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The way people discover information online is undergoing a fundamental shift. A mid-2024 survey showed that roughly 31% of Gen Z internet users consider ChatGPT and other AI tools in their top 3 methods of searching for information. As an SEO professional, I’ve seen this shift firsthand while helping a 60-year-old non-profit modernize their digital […]