Data First Digital

Data First Digital

  • About Me
  • Blog
    • SEO Strategy & Industry Trends
    • Hospitality SEO & Digital Marketing
    • B2B SEO Strategy & Trends
    • Local Search Strategy & Trends
    • Digital Marketing Strategy & Trends
  • May 7, 2025

    Unlocking Resort SEO Success by Analyzing Search Results

    Hospitality SEO & Digital Marketing
    Unlocking Resort SEO Success by Analyzing Search Results showing a SERP and the Beach

    Master Your Online Visibility: The Power of Search Results Analysis As a digital marketing veteran with over a decade in the travel industry, I’ve transformed countless resorts’ online visibility. Today, I’m pulling back the curtain on a real-world search results analysis – using “resort in Delray Beach” as our case study – and showing you […]

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  • April 21, 2025

    The Future of Brand Engagement with Agent2Agent Protocol

    Digital Marketing Strategy & Trends
    brand engagement with agent2agent protocol

    When Google unveiled the Agent2Agent (A2A) protocol at Google Cloud Next ’25 at the beginning of April, they didn’t just introduce another API or technical standard – they fundamentally changed how brands will engage with their customers in the digital era. What makes this announcement so significant? For the first time, we have an open […]

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  • March 18, 2025

    How Conversational Search Has Transformed SEOs into Influence Engineers

    SEO Strategy & Industry Trends
    corporate team gathered around a conference table with a futuristic screen with influence engineering and seo metrics

    When I first started in SEO over a decade ago, our playbook was straightforward: keyword research, on-page optimization, link building, repeat. Fast forward to 2025, and the game has fundamentally changed. Search queries with conversational elements are on the rise, dramatically altering how we approach optimization. It’s remarkable to think about how voice search was […]

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  • February 19, 2025

    Unlocking Modern SEO Performance Measurement: Beyond Rankings and Traffic

    SEO Strategy & Industry Trends
    futuristic SEO performance dashboard

    Traditional SEO metrics like keyword rankings and basic traffic analytics no longer tell the complete story amidst today’s challenges of privacy-first tracking and fragmented cross-device journeys. Modern SEO demands a sophisticated, multi-dimensional measurement approach that incorporates advanced attribution modeling, user behavior analysis, predictive analytics, and business impact assessment. 1. Stop Letting Last-Click Rob Your SEO […]

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  • January 21, 2025

    Essential SEO Considerations for CMS Migration Success

    SEO Strategy & Industry Trends
    SEO Site Migration Diagram

    I’ve guided numerous organizations through successful CMS migrations. While each migration is unique, certain challenges consistently emerge that can impact your SEO performance. In this guide, I’ll share practical insights from recent migrations to help you navigate your own platform transition successfully. Planning Your CMS Migration Strategy I’ve learned one truth the hard way when […]

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  • January 7, 2025

    AI SEO: The Complete Guide to Optimizing Content for AI Language Models in 2025

    SEO Strategy & Industry Trends
    a futuristic map of the world showcasing AI SEO for LLMs

    The way people discover information online is undergoing a fundamental shift. A mid-2024 survey showed that roughly 31% of Gen Z internet users consider ChatGPT and other AI tools in their top 3 methods of searching for information. As an SEO professional, I’ve seen this shift firsthand while helping a 60-year-old non-profit modernize their digital […]

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  • January 2, 2025

    SEO for Hotels and Resorts: From Basic to Advanced Strategies

    Hospitality SEO & Digital Marketing
    Google search results for Hotels in London

    When it comes to understanding the importance of SEO for hotels and resorts, look no further than the industry data. Nearly two-thirds of total hotel chain revenue is booked online, and organic search currently accounts for approximately 32.8% of revenue for hotels. This data underscores the importance of organic search visibility and why you should […]

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  • December 23, 2024

    The Real Deal: Is SEO Worth the Investment for Hotels and Resorts?

    Hospitality SEO & Digital Marketing
    California hotel in the search results to portray if SEO is worth it for hotels

    In the cutthroat arena of hospitality, where every click could mean a booking worth thousands, hotels are constantly wrestling with one burning question: Is SEO really worth the investment? As digital landscapes evolve and travelers increasingly turn to search engines as their virtual concierge, the answer isn’t just a simple yes or no, it’s a […]

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  • December 17, 2024

    How to Create a Winning B2B SEO Campaign in 2025: A Strategic Guide

    B2B SEO Strategy & Trends
    Businessman winning a race with their B2B SEO campaign

    Want to know the biggest mistake I see in B2B SEO? Trying to rank for everything. I’ve discovered that the foundation of any successful B2B SEO campaign isn’t about keywords or technical optimizations, it’s about truly understanding your product’s role in your customer’s business. When you deeply grasp why a CFO stays awake at night […]

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  • December 13, 2024

    How to Align Organizational Values with Content and SEO Strategy

    Digital Marketing Strategy & Trends
    Scale showing the balancing of value and performance-based content and seo strategies

    In my role as an SEO consultant at Catalyst, a Global Nonprofit Supporting Diversity and Inclusion in the Workplace, I’ve witnessed how organizational values have become the cornerstone of effective digital strategy. Whether it’s sustainability, innovation, diversity, or social responsibility, these core principles are no longer just statements on an ‘About Us’ page – they’re […]

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Data First Digital

Data First Digital

info@datafirstdigital.com

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