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Google just rolled out an exciting new tool for hotels and travel-related businesses: Travel Feeds for Search Ads. If you’re trying to reach travelers through Google Ads, you’ll want to know about this feature. Let me walk you through what Travel Feeds are, why they’re worth using, and a special bonus benefit that makes them particularly valuable for hotels. What are Travel Feeds for Search Ads? For Hotels: You can now showcase feed data, such as hotels, prices, dates, ratings and images Source: Google Other Businesses: You can also setup feeds for things to do, car rentals, and events Source:…
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I’ve seen firsthand how a well-optimized website can be the difference between a fully booked season and empty rooms. Remember when we thought stuffing keywords into footer text was cutting-edge SEO? Those were the days, right? Now, we’re dealing with sophisticated algorithms and savvy travelers who expect nothing but the best online experience. Here’s a stat that keeps me up at night: 81% of travelers prefer to book directly with hotels when possible. Are we making it easy for them? Today, I’m sharing my battle-tested playbook for optimizing the core pages of your hotel website. Home Page: Your Digital Lobby…
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Did you know that 91% of B2B marketers use content marketing to reach their customers? That’s right – it’s not just a buzzword, it’s a necessity. In this post, I’m going to share some hard-earned wisdom about creating content that resonates with B2B audiences and drives real results. Understanding the B2B Content Marketing Landscape The B2B content marketing landscape is complex and ever-evolving. One of the primary considerations in B2B content marketing is recognizing its fundamental differences from B2C strategies. This distinction is crucial and often overlooked by newcomers to the field. In B2B, the focus is on cultivating long-term…
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It’s 2019, and I’m at Google Marketing Live, listening to yet another presentation about the rise of online travel agencies (OTAs). As a digital marketing professional with a passion for the hospitality industry, I couldn’t help but feel a mix of excitement and dread. On one hand, OTAs were bringing in bookings left and right. On the other, they were eating into our client’s profit margins like there was no tomorrow! Fast forward to today, and the landscape has shifted dramatically. Did you know that hotels can save up to 30% on commission fees by driving direct bookings? It’s time…
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In the ever-evolving landscape of digital marketing, Google Business Profile (GBP) has emerged as a crucial tool for driving organic traffic to local businesses. With 97% of people learning about local businesses online, and the majority doing so through Google Business Profile panels, the importance of GBP cannot be overstated. With the right strategies, businesses can significantly increase their visibility in local search results, leading to more foot traffic and conversions. The shift in focus from traditional website SEO to local presence optimization has revolutionized how businesses approach their online marketing efforts. Google Business Profile serves as a powerful platform…
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B2B keyword research is a critical component of a successful digital marketing strategy, not merely another task on a marketer’s to-do list. I’ve observed numerous businesses struggle due to inadequate keyword targeting. Research indicates that a significant majority of B2B researchers initiate their process with a generic search, underscoring the importance of optimizing for the right keywords. This article will delve into the intricacies of B2B keyword research, providing insights on how to elevate your digital marketing strategy through effective keyword optimization and intent analysis. Understanding the B2B Keyword Landscape and Search Intent Keyword research in the B2B space presents…
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Google has recently introduced a significant change to its search results pages, potentially altering the landscape of digital marketing and content strategy. As reported by Matt G. Southern in Search Engine Journal, Google has launched AI-organized search results pages in the United States, initially focusing on recipes and meal searches on mobile devices. This development marks a pivotal shift in how search results are presented to users. The new format compiles various content types, including articles, videos, and forum discussions, all on a single, cohesively organized page. Google asserts that this approach will provide users with a more diverse range…
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I’ve seen local SEO evolve from a nice-to-have to an absolute must for businesses. Let me tell you, the game has changed big time! Did you know that 46% of all Google searches are looking for local information? That’s huge! Today, I’m going to spill the beans on local SEO services and how they can be a total game-changer for your business. Trust me, you don’t want to miss this! What Are Local SEO Services and Why Do They Matter? Let me tell you, when I first started in digital marketing way back when, local SEO was barely a blip…
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Today, I want to dive into a topic that’s been a game-changer for many of my clients over the years: hotel content marketing. Let me tell you, when I first started working with hotels, I had no idea how much potential there was in this niche. But after a decade of crafting strategies and seeing real results, I’m excited to share what I’ve learned. Did you know that 81% of travelers find user-generated content more influential than branded content when making booking decisions? That’s just one of the many insights that have shaped my approach to hotel marketing. So, grab…
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In the rapidly evolving landscape of B2B marketing, staying ahead of the competition requires more than just traditional SEO tactics. As search engines become increasingly sophisticated and B2B decision-makers rely heavily on digital channels for research and procurement, a cutting-edge SEO strategy has become not just an advantage, but a necessity. And in 2024, there’s a new technology changing the game: generative AI. The realm of B2B SEO is markedly different from its B2C counterpart, demanding a nuanced approach that accounts for longer sales cycles, multiple decision-makers, and highly specific industry terminology. Now, with the integration of generative AI, we’re…
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