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Did you know that 91% of B2B marketers use content marketing to reach their customers? That’s right – it’s not just a buzzword, it’s a necessity. In this post, I’m going to share some hard-earned wisdom about creating content that resonates with B2B audiences and drives real results. Understanding the B2B Content Marketing Landscape The […]
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It’s 2019, and I’m at Google Marketing Live, listening to yet another presentation about the rise of online travel agencies (OTAs). As a digital marketing professional with a passion for the hospitality industry, I couldn’t help but feel a mix of excitement and dread. On one hand, OTAs were bringing in bookings left and right. […]
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In the ever-evolving landscape of digital marketing, Google Business Profile (GBP) has emerged as a crucial tool for driving organic traffic to local businesses. With 97% of people learning about local businesses online, and the majority doing so through Google Business Profile panels, the importance of GBP cannot be overstated. With the right strategies, businesses […]
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B2B keyword research is a critical component of a successful digital marketing strategy, not merely another task on a marketer’s to-do list. I’ve observed numerous businesses struggle due to inadequate keyword targeting. Research indicates that a significant majority of B2B researchers initiate their process with a generic search, underscoring the importance of optimizing for the […]
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Google has recently introduced a significant change to its search results pages, potentially altering the landscape of digital marketing and content strategy. As reported by Matt G. Southern in Search Engine Journal, Google has launched AI-organized search results pages in the United States, initially focusing on recipes and meal searches on mobile devices. This development […]
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I’ve seen local SEO evolve from a nice-to-have to an absolute must for businesses. Let me tell you, the game has changed big time! Did you know that 46% of all Google searches are looking for local information? That’s huge! Today, I’m going to spill the beans on local SEO services and how they can […]
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Today, I want to dive into a topic that’s been a game-changer for many of my clients over the years: hotel content marketing. Let me tell you, when I first started working with hotels, I had no idea how much potential there was in this niche. But after a decade of crafting strategies and seeing […]
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In the rapidly evolving landscape of B2B marketing, staying ahead of the competition requires more than just traditional SEO tactics. As search engines become increasingly sophisticated and B2B decision-makers rely heavily on digital channels for research and procurement, a cutting-edge SEO strategy has become not just an advantage, but a necessity. And in 2024, there’s […]
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Did you know that 46% of all Google searches have local intent? That’s right, nearly half of all searches are people looking for businesses, services, or information in their area. As a digital marketing veteran who’s been in the trenches for over a decade, I can tell you that this statistic isn’t just impressive – […]
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Did you know that businesses make an average of $2 in revenue for every $1 they spend on Google Ads? As a digital marketing pro who’s been in the trenches for over a decade, I’ve seen firsthand how understanding search behavior can supercharge both SEO and PPC efforts. It’s not just about rankings or clicks […]
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