Digital Marketing Strategy & Trends
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When Google unveiled the Agent2Agent (A2A) protocol at Google Cloud Next ’25 at the beginning of April, they didn’t just introduce another API or technical standard – they fundamentally changed how brands will engage with their customers in the digital era. What makes this announcement so significant? For the first time, we have an open […]
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In my role as an SEO consultant at Catalyst, a Global Nonprofit Supporting Diversity and Inclusion in the Workplace, I’ve witnessed how organizational values have become the cornerstone of effective digital strategy. Whether it’s sustainability, innovation, diversity, or social responsibility, these core principles are no longer just statements on an ‘About Us’ page – they’re […]
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Did you know that 78% of marketers struggled with accurate attribution in 2024? I’ve been in digital marketing for over a decade, and I can tell you that measurement has never been more complex – or more exciting! With the deprecation of third-party cookies, the rise of AI-powered analytics, and increasingly sophisticated customer journeys, we’re […]
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Did you know that businesses make an average of $2 in revenue for every $1 they spend on Google Ads? As a digital marketing pro who’s been in the trenches for over a decade, I’ve seen firsthand how understanding search behavior can supercharge both SEO and PPC efforts. It’s not just about rankings or clicks […]