Brian Ratzker
I’m an SEO and performance marketing leader who loves breaking down complex strategies into clear, actionable insights.
I have driven growth for big names like SAP, Four Seasons, and Rosewood Hotels in SEO and Performance Marketing strategy.
Whether you’re looking to dramatically increase your organic traffic, optimize your paid media spend, or create a comprehensive digital strategy that delivers measurable results, I bring both the strategic vision and hands-on expertise to make it happen. Let’s talk about how we can transform your digital presence and drive meaningful growth for your business.
Client Experience
Hospitality
- Achieved a 75% increase in revenue YoY for Rosewood Hotels by spearheading the development and implementation of a digital marketing strategy.
- Generated a comprehensive SEO Content Strategy for Four Seasons Hotels resulting in a $1.2M increase in revenue, driving significant business growth.
- Implemented a Global SEO strategy that drove an 88% lift in visits and an 81% increase in revenue for Four Seasons Hotels.
Retail
- Drove a 132% revenue increase for Four Seasons’ retail shop through an innovative full-funnel paid social strategy and expanded creative testing.
- Achieved a 75% increase in ROAS by leading an integrated media strategy for the launch of Four Seasons’ retail shop.
- Implemented a multi-channel media strategy which led to a 22% increase in revenue YoY for GourmetGiftBaskets.com.
B2B
- Developed an SEO Content and Structured Data Strategy for SAP to gain visibility on important early awareness keywords which led to a 150% increase in Organic Search visits.
Pharmaceutical
- Implemented an SEO strategy for BioMarin Pharmaceutical achieving 1st page rankings for 43% of the high priority keywords in less than 60 days.
- Spearheaded a Paid Search strategy which led to a 200% increase in traffic with greater media efficiency.
Testimonials
AI SEO: The Complete Guide to Optimizing Content for AI Language Models in 2025
The way people discover information online is undergoing a fundamental shift. A mid-2024 survey showed…
SEO for Hotels and Resorts: From Basic to Advanced Strategies
When it comes to understanding the importance of SEO for hotels and resorts, look no…
The Real Deal: Is SEO Worth the Investment for Hotels and Resorts?
In the cutthroat arena of hospitality, where every click could mean a booking worth thousands,…
How to Create a Winning B2B SEO Campaign in 2025: A Strategic Guide
Want to know the biggest mistake I see in B2B SEO? Trying to rank for…
How to Align Organizational Values with Content and SEO Strategy
In my role as an SEO consultant at Catalyst, a Global Nonprofit Supporting Diversity and…
Digital Marketing Measurement in 2025: The Complete Guide to Modern Analytics & Attribution
Did you know that 78% of marketers struggled with accurate attribution in 2024? I’ve been…