Brian Ratzker
Enterprise SEO and Digital Marketing Leader
With over a decade at Acronym Media, I drove substantial growth for enterprise clients such as SAP, Four Seasons, BioMarin Pharmaceutical, and Rosewood Hotels in SEO and Performance Marketing strategy.
Demonstrated leadership qualities by successfully managing cross-functional teams of 15 digital marketing professionals. I possess comprehensive expertise across SEO, Paid Search, Paid Social, Programmatic, and Analytics. I am adept at transforming complex digital marketing challenges into actionable insights that deliver measurable business outcomes.
SEO and Digital Marketing Accomplishments
Hospitality
- Achieved a 75% increase in revenue YoY for Rosewood Hotels by spearheading the development and implementation of a digital marketing strategy.
- Generated a comprehensive SEO Content Strategy for Four Seasons Hotels resulting in a $1.2M increase in revenue, driving significant business growth.
- Implemented a Global SEO strategy that drove an 88% lift in visits and an 81% increase in revenue for Four Seasons Hotels.
Retail
- Drove a 132% revenue increase for Four Seasons’ retail shop through an innovative full-funnel paid social strategy and expanded creative testing.
- Achieved a 75% increase in ROAS by leading an integrated media strategy for the launch of Four Seasons’ retail shop.
- Implemented a multi-channel media strategy which led to a 22% increase in revenue YoY for GourmetGiftBaskets.com.
B2B
- Developed an SEO Content and Structured Data Strategy for SAP to gain visibility on important early awareness keywords which led to a 150% increase in Organic Search visits.
- Implemented a short-term SEO strategy for Catalyst which led to a 63% increase in 1st page rankings for coveted solution-aware keywords, driving a 21% increase in organic search visits.
Pharmaceutical
- Implemented an SEO strategy for BioMarin Pharmaceutical achieving 1st page rankings for 43% of the high priority keywords in less than 60 days.
- Spearheaded a Paid Search strategy which led to a 200% increase in traffic with greater media efficiency.
Recommendations
Brian is a hard-working and dedicated professional who always exceeds expectations. He is not afraid to take on any challenge and is a great collaborator who earned the respect and admiration of his peers and clients. Brian is an asset to any organization, and I am confident that he will succeed in his future endeavors.
CEO, Acronym Media
Brian is a qualified SEO expert working with enterprise level clients. His skills extend beyond SEO into integrated media strategy, working on client success activity and initiatives.
Brian is both a competent and well liked manager and definitely a team player. Given the years of experience and high-level client work Brian has executed on, he is a valuable addition to any aspiring agency or client-side at a global brand. I have no hesitation whatsoever recommending him.
Brian is both a competent and well liked manager and definitely a team player. Given the years of experience and high-level client work Brian has executed on, he is a valuable addition to any aspiring agency or client-side at a global brand. I have no hesitation whatsoever recommending him.
CEO, Chelsea Digital
I really want to highlight Brian’s irreplaceable value on the account. Brian is dependable, insightful and action oriented. Brian has demonstrated and reinforced my uttermost confidence in him and his ability to help us succeed in search.
Manager, Digital Marketing at
Four Seasons Hotels and Resorts
Four Seasons Hotels and Resorts