Brian Ratzker
Digital Marketing & Performance Leader | SEO, Paid Media, Content Strategy, Analytics
Growth-focused digital marketing leader with 15+ years’ experience driving measurable revenue across SEO, paid media, content strategy, and analytics. Proven success building and leading cross-functional teams, optimizing multi-channel campaigns, and translating complex data into strategies that deliver ROI for global brands in Enterprise Software, Hospitality, Pharmaceutical, and Retail. Adept at balancing strategic vision with hands-on execution to accelerate acquisition, retention, and brand authority.
SEO and Digital Marketing Accomplishments
Hospitality
- Achieved a 75% YoY revenue lift for a luxury hospitality brand by implementing an integrated media and SEO strategy.
- Developed an enterprise SEO content strategy for a luxury hospitality brand, delivering $1.2M in revenue growth.
- Implemented a Global SEO strategy that drove an 88% lift in visits and an 81% increase in revenue for a luxury hospitality brand.
Retail
- Drove a 132% revenue increase for a luxury retail website through an innovative full-funnel paid social strategy and expanded creative testing.
- Increased revenue by 29% and improved media efficiency by 15% through a Smart Shopping strategy for a luxury retail website.
- Implemented a multi-channel media strategy which led to a 22% increase in revenue YoY for a gifting brand.
B2B
- Drove 150% increase in organic search traffic by developing an SEO Content and Structured Data Strategy for an enterprise software brand.
- Implemented an SEO strategy for a B2B non-profit which led to a 63% increase in 1st page rankings for coveted solution-aware keywords, driving a 21% increase in organic search visits.
- Drove a 67% lift in booked demos for a SaaS security company via an AI-powered content initiative that improved organic discoverability and supported sales enablement.
Pharmaceutical
- Implemented an SEO strategy achieving 1st page rankings for 43% of the high priority keywords in less than 60 days.
- Spearheaded a Paid Search strategy which led to a 200% increase in traffic with greater media efficiency.
Recommendations
Brian is a hard-working and dedicated professional who always exceeds expectations. He is not afraid to take on any challenge and is a great collaborator who earned the respect and admiration of his peers and clients. Brian is an asset to any organization, and I am confident that he will succeed in his future endeavors.
CEO, Acronym Media
Brian is a qualified SEO expert working with enterprise level clients. His skills extend beyond SEO into integrated media strategy, working on client success activity and initiatives.
Brian is both a competent and well liked manager and definitely a team player. Given the years of experience and high-level client work Brian has executed on, he is a valuable addition to any aspiring agency or client-side at a global brand. I have no hesitation whatsoever recommending him.
Brian is both a competent and well liked manager and definitely a team player. Given the years of experience and high-level client work Brian has executed on, he is a valuable addition to any aspiring agency or client-side at a global brand. I have no hesitation whatsoever recommending him.
CEO, Chelsea Digital
I really want to highlight Brian’s irreplaceable value on the account. Brian is dependable, insightful and action oriented. Brian has demonstrated and reinforced my uttermost confidence in him and his ability to help us succeed in search.
Manager, Digital Marketing at
Four Seasons Hotels and Resorts
Four Seasons Hotels and Resorts