Brian Ratzker
Digital Marketing Leader & Advisor | SEO, GEO, AEO, AIO, Performance Media & Analytics
I help B2B, Hospitality, Retail, and Enterprise brands turn data into growth—driving measurable revenue, visibility, and brand authority.
With 10+ years of experience, I bridge strategy and execution, leading cross-functional teams to optimize multi-channel campaigns that align organic, paid, and AI-driven search visibility. My work combines technical precision with creative strategy to help brands scale efficiently in an evolving digital landscape.
Today, I partner with brands and agencies to design scalable growth frameworks that integrate Generative Engine Optimization (GEO) and AI Experience Optimization (AEO) with traditional SEO and performance marketing—helping organizations future-proof visibility and conversion in the era of AI-driven search.
SEO and Digital Marketing Accomplishments
Hospitality
- Achieved a 75% YoY revenue lift for a luxury hospitality brand by implementing an integrated media and SEO strategy.
- Developed an enterprise SEO content strategy for a luxury hospitality brand, delivering $1.2M in revenue growth.
- Implemented a Global SEO strategy that drove an 88% lift in visits and an 81% increase in revenue for a luxury hospitality brand.
Retail
- Drove a 132% revenue increase for a luxury retail website through an innovative full-funnel paid social strategy and expanded creative testing.
- Increased revenue by 29% and improved media efficiency by 15% through a Smart Shopping strategy for a luxury retail website.
- Implemented a multi-channel media strategy which led to a 22% increase in revenue YoY for a gifting brand.
B2B
- Drove 150% increase in organic search traffic by developing an SEO Content and Structured Data Strategy for an enterprise software brand.
- Implemented an SEO strategy for a B2B non-profit which led to a 63% increase in 1st page rankings for coveted solution-aware keywords, driving a 21% increase in organic search visits.
- Drove a 67% lift in booked demos for a SaaS security company via an AI-powered content initiative that improved organic discoverability and supported sales enablement.
Pharmaceutical
- Implemented an SEO strategy achieving 1st page rankings for 43% of the high priority keywords in less than 60 days.
- Spearheaded a Paid Search strategy which led to a 200% increase in traffic with greater media efficiency.
Recommendations
Brian is both a competent and well liked manager and definitely a team player. Given the years of experience and high-level client work Brian has executed on, he is a valuable addition to any aspiring agency or client-side at a global brand. I have no hesitation whatsoever recommending him.
Four Seasons Hotels and Resorts