Industry Marketing
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Did you know that 71% of B2B decision-makers start their buying journey with a generic search? Demonstrating the true value of SEO investments can be challenging but, I’ve learned that proving SEO ROI isn’t just about tracking rankings – it’s about connecting SEO efforts to actual business outcomes. Let me show you how to build […]
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I’ve just finished reviewing Conductor’s 2024 Organic Search Traffic Benchmarks Report and there are some interesting insights to share. As someone who’s managed SEO strategies for various travel brands, I know firsthand how crucial organic search visibility is in this space. But seeing the hard numbers really drives home just how valuable this channel has […]
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Did you know that hotels with data-driven marketing strategies see an average 20% increase in direct bookings? I’ve seen firsthand how proper guest data utilization can transform a hotel’s bottom line. In this comprehensive guide, I’ll share battle-tested strategies for turning your guest data into a powerful marketing asset. Trust me – your competitors are […]
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Did you know that 89% of B2B marketers use LinkedIn for lead generation, but only 14% have optimized their company pages for search? I’ve seen firsthand how proper LinkedIn SEO can transform your B2B presence. Let me tell you – there’s nothing more frustrating than watching a well-crafted company page sit idle due to poor […]
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Google just rolled out an exciting new tool for hotels and travel-related businesses: Travel Feeds for Search Ads. If you’re trying to reach travelers through Google Ads, you’ll want to know about this feature. Let me walk you through what Travel Feeds are, why they’re worth using, and a special bonus benefit that makes them […]
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I’ve seen firsthand how a well-optimized website can be the difference between a fully booked season and empty rooms. Remember when we thought stuffing keywords into footer text was cutting-edge SEO? Those were the days, right? Now, we’re dealing with sophisticated algorithms and savvy travelers who expect nothing but the best online experience. Here’s a […]
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Did you know that 91% of B2B marketers use content marketing to reach their customers? That’s right – it’s not just a buzzword, it’s a necessity. In this post, I’m going to share some hard-earned wisdom about creating content that resonates with B2B audiences and drives real results. Understanding the B2B Content Marketing Landscape The […]
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It’s 2019, and I’m at Google Marketing Live, listening to yet another presentation about the rise of online travel agencies (OTAs). As a digital marketing professional with a passion for the hospitality industry, I couldn’t help but feel a mix of excitement and dread. On one hand, OTAs were bringing in bookings left and right. […]
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B2B keyword research is a critical component of a successful digital marketing strategy, not merely another task on a marketer’s to-do list. I’ve observed numerous businesses struggle due to inadequate keyword targeting. Research indicates that a significant majority of B2B researchers initiate their process with a generic search, underscoring the importance of optimizing for the […]
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Google has recently introduced a significant change to its search results pages, potentially altering the landscape of digital marketing and content strategy. As reported by Matt G. Southern in Search Engine Journal, Google has launched AI-organized search results pages in the United States, initially focusing on recipes and meal searches on mobile devices. This development […]