Industry Marketing
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I’ve seen firsthand how a well-optimized website can be the difference between a fully booked season and empty rooms. Remember when we thought stuffing keywords into footer text was cutting-edge SEO? Those were the days, right? Now, we’re dealing with sophisticated algorithms and savvy travelers who expect nothing but the best online experience. Here’s a […]
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Did you know that 91% of B2B marketers use content marketing to reach their customers? That’s right – it’s not just a buzzword, it’s a necessity. In this post, I’m going to share some hard-earned wisdom about creating content that resonates with B2B audiences and drives real results. Understanding the B2B Content Marketing Landscape The […]
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It’s 2019, and I’m at Google Marketing Live, listening to yet another presentation about the rise of online travel agencies (OTAs). As a digital marketing professional with a passion for the hospitality industry, I couldn’t help but feel a mix of excitement and dread. On one hand, OTAs were bringing in bookings left and right. […]
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B2B keyword research is a critical component of a successful digital marketing strategy, not merely another task on a marketer’s to-do list. I’ve observed numerous businesses struggle due to inadequate keyword targeting. Research indicates that a significant majority of B2B researchers initiate their process with a generic search, underscoring the importance of optimizing for the […]
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Google has recently introduced a significant change to its search results pages, potentially altering the landscape of digital marketing and content strategy. As reported by Matt G. Southern in Search Engine Journal, Google has launched AI-organized search results pages in the United States, initially focusing on recipes and meal searches on mobile devices. This development […]
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Today, I want to dive into a topic that’s been a game-changer for many of my clients over the years: hotel content marketing. Let me tell you, when I first started working with hotels, I had no idea how much potential there was in this niche. But after a decade of crafting strategies and seeing […]
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In the rapidly evolving landscape of B2B marketing, staying ahead of the competition requires more than just traditional SEO tactics. As search engines become increasingly sophisticated and B2B decision-makers rely heavily on digital channels for research and procurement, a cutting-edge SEO strategy has become not just an advantage, but a necessity. And in 2024, there’s […]
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In my decade-plus experience as a digital marketing professional, I’ve observed hotels grappling with occupancy rates that would astound even the most seasoned industry veterans. Market conditions can quickly change, and you need to be ready to adapt to these trends. However, there’s a silver lining: with the implementation of sophisticated digital strategies, it’s possible […]
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After a decade in the trenches of hotel SEO, working with everything from boutique B&Bs to sprawling resorts, I’ve learned that choosing the right SEO consultant can mean the difference between a fully booked season and tumbleweeds in your lobby. This guide combines structured advice with real-world experiences to help you make an informed decision. […]
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Picture this: You’re scrolling through Instagram, and suddenly you’re captivated by a stunning image of a beachfront hotel suite. Before you know it, you’re daydreaming about your next vacation. That’s the power of social media marketing for hotels! I’ve seen firsthand how a well-crafted social strategy can transform a hotel’s online presence and bookings. In […]