Industry Marketing
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Google has recently introduced a significant change to its search results pages, potentially altering the landscape of digital marketing and content strategy. As reported by Matt G. Southern in Search Engine Journal, Google has launched AI-organized search results pages in the United States, initially focusing on recipes and meal searches on mobile devices. This development […]
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Today, I want to dive into a topic that’s been a game-changer for many of my clients over the years: hotel content marketing. Let me tell you, when I first started working with hotels, I had no idea how much potential there was in this niche. But after a decade of crafting strategies and seeing […]
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In the rapidly evolving landscape of B2B marketing, staying ahead of the competition requires more than just traditional SEO tactics. As search engines become increasingly sophisticated and B2B decision-makers rely heavily on digital channels for research and procurement, a cutting-edge SEO strategy has become not just an advantage, but a necessity. And in 2024, there’s […]
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In my decade-plus experience as a digital marketing professional, I’ve observed hotels grappling with occupancy rates that would astound even the most seasoned industry veterans. Market conditions can quickly change, and you need to be ready to adapt to these trends. However, there’s a silver lining: with the implementation of sophisticated digital strategies, it’s possible […]
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After a decade in the trenches of hotel SEO, working with everything from boutique B&Bs to sprawling resorts, I’ve learned that choosing the right SEO consultant can mean the difference between a fully booked season and tumbleweeds in your lobby. This guide combines structured advice with real-world experiences to help you make an informed decision. […]
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Picture this: You’re scrolling through Instagram, and suddenly you’re captivated by a stunning image of a beachfront hotel suite. Before you know it, you’re daydreaming about your next vacation. That’s the power of social media marketing for hotels! I’ve seen firsthand how a well-crafted social strategy can transform a hotel’s online presence and bookings. In […]
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Picture this: It’s 2 AM, and you’re frantically adjusting bids on your hotel’s PPC campaign because occupancy rates are down. Sound familiar? I’ve been there, done that, and boy, do I have stories to tell! After a decade in the digital marketing trenches, I’ve learned that hotel PPC advertising is both an art and a […]
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As a digital marketing professional with over a decade of experience, I’ve seen firsthand how the hospitality industry has been transformed by online marketing. Remember when hotel bookings were primarily made through travel agents or direct phone calls? Those days are long gone! In 2024, having a robust digital marketing strategy is no longer optional […]
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Picture this: A potential guest is eagerly searching for the perfect hotel for their dream vacation. They click on your website, and… nothing happens. The dreaded loading spinner keeps spinning, and spinning, and… poof! They’re gone, probably booking with your faster-loading competitor. Ouch! I’ve been there, and let me tell you, it’s not a great […]
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Let’s talk about the digital landscape for hotels in 2024. You’ve invested time and resources into creating a beautiful website for your property, but visibility remains a challenge. As someone who’s been in the trenches of digital marketing for over a decade, I can tell you that backlinks are crucial for getting your hotel noticed […]