How to Choose a Hotel SEO Consultant: 7 Essential Steps for Hospitality Success

Alright, hoteliers and hospitality mavens, listen up! As an SEO expert who’s been in the trenches for over a decade, I’ve seen more hotel websites than I’ve had hot breakfasts – and believe me, that’s saying something. In this cutthroat digital age, choosing the right hotel SEO consultant can be the difference between a fully booked season and tumbleweeds rolling through your lobby.

I’ve worked with everyone from boutique B&Bs to sprawling resorts, and I’m here to spill the beans on how to pick a hotel SEO consultant who’ll actually move the needle for your property. We’re not talking about generic SEO here, folks. The hospitality industry is a whole different ballgame, and you need someone who knows the difference between a metasearch engine and a mini-bar.

So, grab a coffee (or a cocktail – I won’t judge), and let’s dive into the 7 essential steps that’ll help you find a hotel SEO consultant who’s worth their weight in gold. By the time we’re done, you’ll be armed with the knowledge to make a decision that’ll have your competitors green with envy. Ready to turn your hotel’s online presence into a five-star experience? Let’s get this show on the road!

1. Assess Their Hospitality Industry Expertise

Listen up, because this is where the rubber meets the road in hotel SEO. You wouldn’t hire a pastry chef to run your front desk, so why would you trust your hotel’s online visibility to someone who doesn’t know a concierge from a continental breakfast?

First things first, you need to grill your potential consultant on their hotel industry chops. And I’m not talking about a casual “Yeah, I’ve optimized a few hotel websites.” I mean real, in-the-trenches experience that’ll make your property shine online.

Here’s what you need to look for:

1. Track Record in Hotel SEO: Ask them point-blank about their experience with hotels. How many properties have they worked with? What types? Don’t be shy – request specific examples and results. If they start sweating, that’s your cue to run for the hills.
   
   
2. Local SEO Expertise: For hotels, local SEO isn’t just important – it’s do-or-die. Your consultant should be able to wax poetic about Google My Business optimization, local citations, and geo-targeted content strategies. Bonus points if they mention the importance of optimizing for “near me” searches – that’s where the money is, folks!
   
   
3. Multi-Location Know-How: If you’re running a chain or multiple properties, you need someone who can handle the complexities of multi-location SEO. Ask about their experience with location pages, canonicalization, and how they prevent content cannibalization across multiple hotel websites.
   
   
4. Property Type Specialization: The SEO strategy for a boutique city hotel is worlds apart from a beachfront resort. Probe into their experience with different property types. Have they worked with B&Bs, hostels, luxury resorts, or airport hotels? Each has its unique challenges and opportunities in the search landscape.
   
   
5. Industry Trends Awareness: A top-notch hotel SEO consultant should be able to chat your ear off about the latest trends in hospitality marketing. Voice search optimization for hotel bookings? Check. Strategies for competing with Airbnb in local search? Double-check. If they’re not on top of these trends, they’re already behind the curve.
   
   
6. Case Studies and References: This is where the proof is in the pudding. Ask for detailed case studies from their hotel clients. Look for concrete numbers – increases in organic traffic, improvements in search rankings for key terms, and most importantly, upticks in direct bookings. And don’t just take their word for it – request references from hotel managers they’ve worked with.

Remember, in the world of hotel SEO, industry expertise isn’t just a nice-to-have – it’s a must-have. You need someone who speaks the language of hospitality fluently and can translate that into killer search strategies.

Trust me, I’ve seen hotels go from ghost towns to fully booked with the right SEO approach. But I’ve also seen properties flush their marketing budgets down the drain with “experts” who couldn’t tell a room type from a room service menu.

So, when you’re sizing up a potential hotel SEO consultant, make sure they can walk the walk and talk the talk of the hospitality industry. Because at the end of the day, you’re not just looking for better search rankings – you’re looking for a partner who can fill your rooms and boost your bottom line.

Now, who’s ready to take their hotel’s online presence to the next level? Let’s get those booking engines revving!

2. Evaluate Their Technical SEO Skills for Hotel Websites

Your hotel’s website is your digital front desk, and if it’s not running smoother than your concierge service, you’re leaving money on the table. Here’s what you need to grill your potential SEO expert about:

1. Website Structure and Navigation: A good hotel SEO consultant should be able to architect your site like a 5-star property. They need to know how to structure your site for maximum crawlability and user experience. Can they explain the importance of a clear hierarchy for your room types, amenities, and location pages? If they start talking about silos and internal linking strategies, you’re on the right track.
   
   
2. Schema Markup: This is where the pros separate themselves from the amateurs. Your consultant should be rattling off terms like “HotelRoom” schema, “aggregateRating” markup, and “hasMap” property faster than your valet can park a car. Ask them how they use schema to get those juicy rich snippets in search results. If they can show you examples of hotels dominating the SERPs with schema-enhanced listings, you might have a winner.
   
   
3. Mobile Optimization: If your hotel website isn’t mobile-friendly, you might as well be running a telegraph office. Your SEO consultant should be obsessed with mobile-first indexing. Can they talk about accelerated mobile pages (AMP) for your blog? Do they have strategies for optimizing mobile booking experiences? If they’re not thinking mobile-first, they’re thinking last century.
   
   
4. Page Speed Optimization: Nobody likes to wait – not for room service, and certainly not for a hotel website to load. A top-notch SEO consultant should geek out about page speed. Ask them about their process for auditing and improving site speed. They should be name-dropping tools like Google PageSpeed Insights and talking about tactics like image optimization, browser caching, and minimizing HTTP requests.
   
   
5. International SEO Considerations: If you’re catering to a global audience (and let’s face it, who isn’t these days?), your consultant needs to be well-versed in international SEO. Can they explain hreflang tags? Do they know how to set up proper URL structures for multiple languages? Bonus points if they start discussing geo-targeting strategies for different countries.
   
   
6. SSL and Security: In the age of data breaches, your guests need to feel as safe on your website as they do in your hotel. Your SEO consultant should be pushing HTTPS harder than an upgraded suite. They should be able to explain the SEO benefits of SSL and how to implement it without losing rankings.
   
   
7. Crawl Budget Optimization: This is a biggie for large hotel websites with hundreds of pages. Your consultant should know how to make every crawl count. Can they explain strategies for managing crawl budget? Do they know how to use robots.txt and XML sitemaps effectively for a hotel website?
   
   
8. JavaScript SEO: If your hotel website is using fancy JavaScript frameworks (and many are these days), your consultant needs to be on top of JS SEO. They should be able to discuss strategies for making sure your dynamic content gets indexed properly. If they start talking about server-side rendering or dynamic rendering for SEO, you’ve got a tech-savvy contender on your hands.

Here’s the kicker: a great hotel SEO consultant won’t just throw these terms at you like confetti at a New Year’s party. They’ll be able to explain why each of these technical aspects matters for your specific property and how they translate into more bookings and revenue.

Remember, in the hotel game, technical SEO isn’t just about pleasing search engine bots – it’s about creating a seamless online experience that turns lookers into bookers. Your website should be as welcoming and efficient as your front desk staff, and a top-notch SEO consultant will make sure it’s firing on all cylinders.

So, when you’re interviewing potential consultants, don’t be afraid to dig into the technical weeds. The right expert will be able to explain complex concepts in a way that makes sense to you, and they’ll be passionate about using these technical skills to drive real results for your hotel.

Now, who’s ready to turn their hotel website into a lean, mean, booking machine? Let’s get technical!

3. Scrutinize Their Content Strategy for Hotels

In the hotel biz, content isn’t just king – it’s the entire royal family, the crown jewels, and the palace guard all rolled into one. Your potential SEO consultant needs to know how to craft content that not only ranks but also gets heads in beds. Here’s what you need to grill them about:

1. SEO-Friendly Hotel Landing Pages: First things first – can your consultant create landing pages that make both Google and potential guests weak at the knees? They should be talking about crafting unique selling propositions for each room type, weaving in local attractions, and optimizing for those juicy long-tail keywords. If they mention using dynamic content to personalize landing pages based on user behavior, you might have a winner on your hands.
   
   
2. Killer Blog Content Strategies: A blog isn’t just a place to announce your new lobby art – it’s a powerful SEO weapon. Your consultant should have a treasure trove of ideas for blog posts that attract and engage potential guests. Ask them about creating local area guides, seasonal event calendars, and behind-the-scenes peeks at your property. If they start geeking out about topic clusters and pillar pages for hotels, you’re on the right track.
   
   
3. Multilingual SEO Magic: Unless your hotel caters exclusively to mime conventions, you’re probably dealing with guests who speak different languages. Your SEO consultant needs to be a polyglot ninja. Can they explain the intricacies of hreflang tags? Do they know how to create culturally relevant content for different markets? Bonus points if they mention using native speakers for translations instead of relying on Google Translate.
   
   
4. Meta Description Mastery: In the world of hotel SEO, a well-crafted meta description is like a skilled concierge – it sets expectations and entices people in. Your consultant should be able to write meta descriptions that not only include key words but also spark wanderlust. Ask them how they’d craft a meta description for your penthouse suite that stands out in the SERPs.
   
   
5. User-Generated Content Strategies: Reviews are the lifeblood of the hotel industry. A savvy SEO consultant should know how to leverage guest reviews for SEO gold. Can they explain strategies for encouraging guests to leave reviews? Do they know how to properly mark up review content with schema? If they start talking about leveraging user-generated content from social media, you might have found your SEO soulmate.
   
   
6. Visual Content Optimization: In the hotel world, a picture is worth a thousand bookings. Your consultant should be all over image optimization. I’m talking alt tags, compression techniques, and creating SEO-friendly galleries that don’t slow down your site. If they mention strategies for ranking in Google Image search, give them a gold star.
   
   
7. Voice Search Optimization: With more people asking Alexa and Siri to find them a hotel, your content needs to be voice-search friendly. Your consultant should be thinking about natural language processing and question-based content. Ask them how they’d optimize your FAQ page for voice search queries.
   
   
8. Seasonal Content Strategies: Hotels aren’t static, and neither should your content be. A top-notch consultant will have ideas for creating and updating seasonal content. Think: ski season packages in winter, beach getaway content in summer. They should be able to explain how to use Google Trends to anticipate and capitalize on seasonal search patterns.
   
   
9. Local Content Creation: For hotels, local content is the secret sauce. Your consultant should be bursting with ideas for creating content that showcases your local area. Can they create strategies for partnering with local businesses for content creation? Do they know how to optimize for “near me” searches with localized content?
   
   
10. Content Distribution and Amplification: Creating great content is only half the battle – it needs to be seen! Ask your potential consultant about their strategies for content distribution. They should be talking about email marketing, social media strategies, and possibly even paid content amplification tactics.

Remember, in the hotel industry, your content needs to do double duty – it needs to please the search engine algorithms and spark the imagination of potential guests. A great hotel SEO consultant will know how to strike that balance, creating content that not only ranks well but also tells your hotel’s unique story and compels people to book.

So when you’re interviewing consultants, don’t just ask about keyword densities and H1 tags. Dig deep into their content strategy. The right consultant will have a content plan that’s as carefully crafted as your turndown service.

Now, who’s ready to turn their hotel’s content into a guest magnet? Let’s make some literary magic happen!

4. Analyze Their Approach to Hotel-Specific Link Building

In the world of SEO, links are like five-star reviews – you can never have too many good ones. But here’s the kicker: not all links are created equal, and in the hospitality industry, you need a link-building strategy as bespoke as your concierge service. Here’s what you need to grill your potential SEO guru about:

1. High-Quality Backlink Acquisition: First things first, your consultant should be able to rattle off strategies for nabbing those juicy, high-quality backlinks faster than your bartender can mix a martini. We’re talking links from travel blogs, tourism boards, and industry publications. If they start mentioning tactics like creating linkable assets (think: comprehensive city guides or unique local event calendars), you’re on the right track.
   
   
2. Digital PR for Hotels: In this game, PR isn’t just about getting in the local paper anymore. Your SEO consultant should be a digital PR maestro. Can they craft pitches that get your hotel featured in online travel magazines? Do they have strategies for leveraging newsworthy events or renovations to score links from news sites? Bonus points if they mention tools like HARO (Help a Reporter Out) for scoring media mentions.
   
   
3. Local Link Building Tactics: For hotels, local links are the bread and butter of a solid backlink profile. Your consultant should be bubbling over with ideas for local link building. Can they talk about partnering with local attractions for cross-promotion? Do they have strategies for getting listed on local business directories and chamber of commerce websites? If they mention creative ideas like sponsoring local events or youth sports teams for link opportunities, you might have a winner.
   
   
4. Competitor Backlink Analysis: A savvy hotel SEO consultant should be all over your competitors’ backlink profiles like a guest on a breakfast buffet. Ask them about their process for analyzing competitor backlinks. They should be able to explain how they identify link gaps and opportunities based on what your competitors are doing.
   
   
5. Broken Link Building: This is where the pros separate themselves from the amateurs. Your consultant should know how to turn broken links into golden opportunities. Can they explain strategies for finding relevant broken links in the travel and hospitality sector and replacing them with your content?
   
   
6. Content-Driven Link Building: In 2024, content is still king, and your link-building strategy should be wearing the crown. Ask your potential consultant about their approach to creating linkable content. They should be talking about developing comprehensive resources that naturally attract links – think ultimate guides to your city, interactive maps of local attractions, or unique data studies about travel trends.
   
   
7. Influencer Collaborations: Influencers aren’t just for Instagram anymore, folks. A forward-thinking SEO consultant should have strategies for leveraging influencer relationships for link building. Can they discuss how to identify and approach travel influencers for collaborations that result in high-quality backlinks?
   
   
8. Ethical Link Building Practices: Here’s where you separate the white hats from the black hats. Your consultant should be able to clearly articulate their ethical standards for link building. If they start talking about buying links or participating in link farms, show them the door faster than you’d evict a rowdy guest.
   
   
9. Link Reclamation: Sometimes, you’ve got to fight for what’s rightfully yours. Your SEO guru should know how to identify and reclaim unlinked brand mentions. Ask them about their process for finding instances where your hotel is mentioned without a link and turning those mentions into solid backlinks.
   
   
10. Internal Linking Strategies: Don’t forget about the links on your own turf! A comprehensive link strategy includes smart internal linking. Your consultant should be able to explain how they’d structure your internal links to boost your most important pages and help search engines understand your site hierarchy.

Remember, in the hotel industry, your link profile should be as diverse and high-quality as your amenities. A great hotel SEO consultant will know how to build a backlink profile that not only boosts your search rankings but also drives qualified traffic to your site.

When you’re interviewing consultants, don’t just ask about the number of links they can get you. Dig deep into their strategies and ethics. The right consultant will have a link-building plan that’s as carefully crafted as your signature cocktail – a perfect blend of quality, relevance, and creativity.

So, who’s ready to build a backlink profile that’ll make your competitors green with envy? Let’s start laying those digital bricks and mortar!

5. Review Their Hotel SEO Case Studies and Results

In the hotel biz, we don’t just talk the talk – we walk the walk. And when it comes to SEO consultants, you need someone who can prove they’ve turned more than just pillows. Here’s how to separate the high-flyers from the no-shows:

1. Hotel-Specific Case Studies: First things first, demand to see case studies that are more specific than a room service menu. We’re talking detailed breakdowns of hotel clients they’ve worked with.
   
   
2. Measurable Improvements: Any SEO worth their salt should be able to show you concrete numbers faster than you can say “complimentary breakfast.” Look for:
   
   
   • Organic search traffic increases (and I’m talking percentages, not just “it went up”)
     
     
   • Improvements in search rankings for key terms
     
     
   • Most importantly, upticks in direct bookings (because at the end of the day, that’s what pays the bills)
     
     
3. Local SEO Wins: For hotels, dominating local search is like having the best location in town. Ask for examples of how they’ve improved a hotel’s local pack rankings or Google My Business visibility. If they can show you a case where they turned a hotel into the go-to spot for “hotels near [local attraction]” searches, you might have a winner.
   
   
4. Content Marketing Successes: Content is king in the hotel world, so your consultant better have some royal case studies. Look for examples of blog posts or landing pages they’ve created that have:
   
   
   • Ranked well for competitive keywords
     
     
   • Driven significant organic traffic
     
     
   • Most importantly, converted lookers into bookers
     
     
5. Mobile Optimization Results: If they can’t show you mobile optimization wins, they might as well be using a carrier pigeon to send your bookings. Ask for case studies that demonstrate improvements in mobile rankings, speed, and conversions.
   
   
6. International SEO Victories: If you’re catering to a global audience, you need a consultant who can play in the international league. Look for case studies showing successful multi-language SEO strategies or improvements in rankings across different countries.
   
   
7. Long-Term Results: SEO isn’t a one-night stand, it’s a long-term relationship. Ask for case studies that show sustained results over time. I’m talking year-over-year improvements, not just a flash in the pan.
   
   
8. Crisis Management: In the unpredictable world of hospitality, stuff happens. Ask if they have any case studies showing how they’ve helped hotels recover from SEO penalties or algorithm updates. A consultant who can weather the storm is worth their weight in gold.
   
   
9. ROI Calculations: At the end of the day, it’s all about the bottom line. Your consultant should be able to show you clear ROI calculations for their hotel clients. I want to see how their SEO efforts translated into cold, hard cash.

Remember, in the world of hotel SEO, talk is cheaper than your lowest season rates. A great consultant will have a portfolio of success stories that’ll make your eyes pop like a guest seeing your penthouse suite for the first time.

When you’re reviewing these case studies, don’t just skim the surface. Dive deep. Ask questions. How did they achieve these results? What strategies did they use? How long did it take? And most importantly, how can they replicate this success for your property?

So, who’s ready to find an SEO consultant with a track record more impressive than your concierge’s little black book? Let’s separate the SEO stars from the wannabes!

6. Assess Their Knowledge of Hotel Technology Integration

Your hotel’s tech stack is more important than the thread count of your sheets. A top-notch SEO consultant needs to be as comfortable with hotel tech as your guests are with room service. Here’s what you need to grill them about:

1. Booking Engine Expertise: Can they explain how to optimize your booking engine for search engines without sacrificing user experience? Ask them about strategies for reducing booking abandonment and improving conversion rates. If they start talking about schema markup for your booking pages, you might have a tech-savvy contender.
   
   
2. Property Management System (PMS) Integration: Your PMS is the heart of your operation, and your SEO strategy needs to play nice with it. A savvy consultant should understand how to leverage PMS data for SEO. Can they explain how to use real-time inventory data to create dynamic landing pages? Do they know how to integrate PMS data with schema markup for up-to-date pricing and availability in search results?
   
   
3. Customer Relationship Management (CRM) Integration: In a world of compliance and drastic reductions in cookie tracking data, CRM is a necessity in evaluating performance across all digital channels, including organic search. Does the SEO consultant understand this dynamic? Do they have recommendations on how to integrate your CRM data into performance evaluations?
   
   
4. Revenue Management System (RMS) Alignment: SEO and revenue management should be best friends. Your consultant needs to understand how to align SEO strategies with your pricing and yield management. Ask them how they’d optimize for high-value keywords during peak seasons or create content strategies that support your revenue goals.
   
   
5. Website Analytics Setup: Google Analytics is just the tip of the iceberg. Your SEO consultant should be able to set up advanced tracking that goes beyond basic pageviews. Can they explain how to track the entire booking journey from initial search to final confirmation?
   
   
6. Heatmap and User Behavior Tools: Understanding how users interact with your site is crucial. Your consultant should be familiar with tools like Hotjar or Crazy Egg. Ask them how they’d use heatmaps and user recordings to improve your site’s SEO and user experience.
   
   
7. Site Speed Optimization Tools: In the world of hotel websites, speed is king. Your consultant should have a toolkit for improving site speed. Can they discuss tools like Google PageSpeed Insights, GTmetrix, or WebPageTest?
   
   
8. Structured Data Testing Tools: With all the schema markup needed for hotel websites, your consultant better be best friends with Google’s Structured Data Testing Tool. Ask them about their process for implementing and testing structured data across your site.
   
   
9. Mobile Optimization Tools: If your site isn’t mobile-friendly, you might as well be using carrier pigeons to take bookings. Your consultant should be well-versed in mobile optimization tools and techniques. Can they explain how to use Google’s Mobile-Friendly Test or discuss strategies for implementing Accelerated Mobile Pages (AMP) for your blog?

Remember, in the hotel industry, technology moves faster than a guest reaching for the last croissant at the breakfast buffet. Your SEO consultant needs to be on top of the latest tools and integrations that can give your property an edge.

When you’re assessing their tech know-how, don’t just settle for buzzwords. Dig deep. Ask for specific examples of how they’ve used these tools to drive results for other hotels. The right consultant will be able to explain complex tech concepts in a way that makes sense to you, and they’ll be excited about the possibilities that come with integrating SEO and hotel technology.

So, who’s ready to find an SEO consultant who’s as comfortable with APIs as they are with ABCs? Let’s turn your hotel’s tech stack into a booking magnet!

7. Evaluate Their Pricing Structure and ROI Projections

Your SEO consultant needs to prove they’re not just after your money – they’re here to make you money. Here’s what you need to grill them about:

1. Pricing Models: First off, let’s talk turkey. Your consultant should offer pricing models clearer than the view from your penthouse suite. Are they charging hourly, project-based, or on a retainer? Each has its pros and cons:
   
   
   • Hourly: Great for specific tasks, but watch out for clock-watchers.
     
     
   • Project-based: Good for defined goals, but beware of scope creep.
     
     
   • Retainer: Ideal for ongoing work, but make sure you’re getting bang for your buck.

Compare their rates with industry standards. If they’re charging Ritz prices for Motel 6 service, show them the door.

2. ROI Projections: Now, this is where things get juicy. A top-notch consultant should be able to project ROI based on a thorough evaluation of your website. The key here, is that this requires a full SEO audit and will require payment for the consultant’s time. What they should be able to provide after the audit:
   
   
   • Estimated increase in organic traffic
     
     
   • Projected growth in direct bookings
     
     
   • Anticipated improvement in key search rankings
     
     

3. Timeline for Results: SEO isn’t room service – you can’t expect results in 30 minutes or less. But your consultant should give you a realistic timeline. Ask them:
   
   
   • When can you expect to see initial improvements?
     
     
   • How long until significant results kick in?
     
     
   • What’s their long-term projection for your hotel’s SEO success?

If they promise first-page rankings in a week, they’re selling snake oil, not SEO.

4. Scalability Options: Your hotel’s needs might change faster than guest preferences. Can their services scale with you? Ask about:
   
   
   • Options to increase or decrease services
     
     
   • How they handle multi-property clients
     
     
   • Additional services they offer (like PPC or social media marketing)
     
     
5. Contract Terms: Nobody likes surprises (unless it’s a free room upgrade). Make sure you understand:
   
   
   • Contract length (beware of long-term lock-ins)
     
     
   • Cancellation policies
     
     
   • What deliverables are included
     
     
6. Payment Structure: Are they asking for all the cash upfront like it’s the last room at Coachella? Red flag! Look for:
   
   
   • Reasonable deposit terms
     
     
   • Monthly or quarterly payment options
     
     
   • Performance-based bonuses (shows they’re confident in their abilities)
     
     
7. Reporting and Communication: You wouldn’t run a hotel without checking the books, right? Same goes for SEO. Ask about:
   
   
   • Frequency of reports (monthly is standard)
     
     
   • What metrics they include
     
     
   • How often you’ll have strategy calls
     
     
8. Value-Added Services: Is your consultant offering a continental breakfast when you’re expecting a full buffet? Look for extras like:
   
   
   • Competitor analysis
     
     
   • Content creation
     
     
   • Training for your in-house team
     
     
9. Case-Specific ROI Calculation: Here’s where the pros shine. They should be able to calculate potential ROI based on your specific situation. Ask them to walk you through:
   
   
   • How they’d calculate ROI for your property
     
     
   • What factors they consider (average booking value, conversion rates, etc.)
     
     
   • Best-case and worst-case scenarios
     
     
10. Guarantee or Assurance: While no one can guarantee specific rankings (if they do, run!), they should offer some form of assurance. Maybe it’s a satisfaction guarantee or a promise to hit certain traffic milestones.

Remember, in the hotel biz, every dollar counts. A great SEO consultant isn’t a cost – they’re an investment. They should be as focused on your bottom line as you are on your guests’ comfort.

When you’re talking numbers, don’t be dazzled by fancy presentations or big promises. Dig into the details. The right consultant will be transparent about costs, realistic about results, and passionate about proving their value.

So, who’s ready to find an SEO consultant and make sure your SEO investment pays off big time!

Well, there you have it, folks – the inside scoop on choosing a hotel SEO consultant who can take your property from zero to hero in the digital world. Remember, in the fast-paced hospitality industry, your online presence can make or break your business faster than a guest can say “complimentary upgrade.”

As someone who’s seen more hotel websites than most people have seen hotel rooms, trust me when I say that the right SEO consultant is worth their weight in sold-out Saturday nights. They’re not just tech geeks (though a bit of geekiness helps) – they’re the secret weapon in your arsenal against those pesky OTAs eating into your profits.

So, whether you’re running a cozy inn or a sprawling resort, keep these steps in mind. The perfect hotel SEO consultant is out there, ready to help you climb to the top of those search rankings and keep your rooms booked all year round. Now, go forth and conquer the digital hospitality landscape! And hey, when your online bookings are through the roof, don’t forget to invite your trusty SEO guru for a celebratory stay. I’ll bring the mini shampoos!