Search Engine Optimization (SEO)
On-Page SEO
- Keyword Research: Identifying relevant keywords to target.
- On-Page Optimization: Optimizing website content, structure, and HTML elements.
- Meta Tag Optimization: Crafting compelling meta titles and descriptions.
Technical SEO
- Website Speed Optimization: Improving website load times.
- Crawlability: Robots.txt Management, Site Structure, and Architecture enhancement.
- Schema Markup Implementation: Enhancing search engine understanding.
- Duplicate Content Analysis: Identifying and resolving duplicate content issues.
Off-Page SEO
- Link Building: Acquiring high-quality backlinks.
- Local SEO: Optimizing for local search results (if applicable).
- Content Marketing: Creating valuable content to attract backlinks and audience.
- Social Media Integration: Leveraging social platforms for SEO benefits.
Analytics & Reporting
- Data Collection and Analysis: This includes tracking keyword rankings, website traffic, conversions, and backlinks.
- Reporting and Visualization: Receive custom reports, dashboards, and visualizations to demonstrate campaign effectiveness.
- Insights and Recommendations: Identify optimization opportunities and calculate return on investment.
Competitor Analysis
- Competitor Identification: Determining the most relevant competitors based on target audience and industry.
- Keyword Gap Analysis: Identifying keywords competitors rank for but the client doesn’t.
- Backlink Analysis: Comparing backlink profiles to identify potential link building opportunities.
- Content Analysis: Evaluating competitor content quality, length, and topic coverage.
Content Strategy
- Content Audit: Analyzing existing content to identify strengths, weaknesses, and opportunities.
- Content Creation: Developing high-quality, engaging content that aligns with SEO best practices.
- Content Performance Analysis: Measuring content effectiveness and making data-driven adjustments.