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Black Friday and Cyber Monday (BFCM) present unique opportunities for hotels to drive occupancy during typically slower periods. How do you balance aggressive promotions with maintaining your average daily rate (ADR)? Let’s dive into proven strategies that won’t compromise your revenue goals! Understanding the BFCM Hotel Shopper BFCM shoppers typically begin their research phase much […]
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Did you know that 71% of B2B decision-makers start their buying journey with a generic search? Demonstrating the true value of SEO investments can be challenging but, I’ve learned that proving SEO ROI isn’t just about tracking rankings – it’s about connecting SEO efforts to actual business outcomes. Let me show you how to build […]
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I’ve just finished reviewing Conductor’s 2024 Organic Search Traffic Benchmarks Report and there are some interesting insights to share. As someone who’s managed SEO strategies for various travel brands, I know firsthand how crucial organic search visibility is in this space. But seeing the hard numbers really drives home just how valuable this channel has […]
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As a digital marketing professional who’s spent countless hours analyzing successful local SEO strategies, I can tell you that landing pages can make or break your local search performance. Using tools like Semrush and Ahrefs, we can see exactly what’s working for top-performing businesses in 2024. I’ll break down real examples from companies crushing it […]
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Did you know that hotels with data-driven marketing strategies see an average 20% increase in direct bookings? I’ve seen firsthand how proper guest data utilization can transform a hotel’s bottom line. In this comprehensive guide, I’ll share battle-tested strategies for turning your guest data into a powerful marketing asset. Trust me – your competitors are […]
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Did you know that 89% of B2B marketers use LinkedIn for lead generation, but only 14% have optimized their company pages for search? I’ve seen firsthand how proper LinkedIn SEO can transform your B2B presence. Let me tell you – there’s nothing more frustrating than watching a well-crafted company page sit idle due to poor […]
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Local search is a whole different beast compared to traditional SEO. Did you know that 46% of all Google searches have local intent? That’s huge! I’ve helped countless businesses climb those local search rankings. Whether you’re managing a single location or a multi-location business, understanding these 5 ranking factors is crucial for dominating your local […]
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Google just rolled out an exciting new tool for hotels and travel-related businesses: Travel Feeds for Search Ads. If you’re trying to reach travelers through Google Ads, you’ll want to know about this feature. Let me walk you through what Travel Feeds are, why they’re worth using, and a special bonus benefit that makes them […]
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I’ve seen firsthand how a well-optimized website can be the difference between a fully booked season and empty rooms. Remember when we thought stuffing keywords into footer text was cutting-edge SEO? Those were the days, right? Now, we’re dealing with sophisticated algorithms and savvy travelers who expect nothing but the best online experience. Here’s a […]
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Did you know that 91% of B2B marketers use content marketing to reach their customers? That’s right – it’s not just a buzzword, it’s a necessity. In this post, I’m going to share some hard-earned wisdom about creating content that resonates with B2B audiences and drives real results. Understanding the B2B Content Marketing Landscape The […]
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