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Did you know that 46% of all Google searches have local intent? That’s right, nearly half of all searches are people looking for businesses, services, or information in their area. As a digital marketing veteran who’s been in the trenches for over a decade, I can tell you that this statistic isn’t just impressive – […]
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Did you know that businesses make an average of $2 in revenue for every $1 they spend on Google Ads? As a digital marketing pro who’s been in the trenches for over a decade, I’ve seen firsthand how understanding search behavior can supercharge both SEO and PPC efforts. It’s not just about rankings or clicks […]
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In my decade-plus experience as a digital marketing professional, I’ve observed hotels grappling with occupancy rates that would astound even the most seasoned industry veterans. Market conditions can quickly change, and you need to be ready to adapt to these trends. However, there’s a silver lining: with the implementation of sophisticated digital strategies, it’s possible […]
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After a decade in the trenches of hotel SEO, working with everything from boutique B&Bs to sprawling resorts, I’ve learned that choosing the right SEO consultant can mean the difference between a fully booked season and tumbleweeds in your lobby. This guide combines structured advice with real-world experiences to help you make an informed decision. […]
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Picture this: You’re scrolling through Instagram, and suddenly you’re captivated by a stunning image of a beachfront hotel suite. Before you know it, you’re daydreaming about your next vacation. That’s the power of social media marketing for hotels! I’ve seen firsthand how a well-crafted social strategy can transform a hotel’s online presence and bookings. In […]
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Picture this: It’s 2 AM, and you’re frantically adjusting bids on your hotel’s PPC campaign because occupancy rates are down. Sound familiar? I’ve been there, done that, and boy, do I have stories to tell! After a decade in the digital marketing trenches, I’ve learned that hotel PPC advertising is both an art and a […]
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As a digital marketing professional with over a decade of experience, I’ve seen firsthand how the hospitality industry has been transformed by online marketing. Remember when hotel bookings were primarily made through travel agents or direct phone calls? Those days are long gone! In 2024, having a robust digital marketing strategy is no longer optional […]
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Picture this: A potential guest is eagerly searching for the perfect hotel for their dream vacation. They click on your website, and… nothing happens. The dreaded loading spinner keeps spinning, and spinning, and… poof! They’re gone, probably booking with your faster-loading competitor. Ouch! I’ve been there, and let me tell you, it’s not a great […]
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Let’s talk about the digital landscape for hotels in 2024. You’ve invested time and resources into creating a beautiful website for your property, but visibility remains a challenge. As someone who’s been in the trenches of digital marketing for over a decade, I can tell you that backlinks are crucial for getting your hotel noticed […]
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As a digital marketing veteran with over a decade of experience in SEO, I’ve seen firsthand how a well-optimized hotel website can be the difference between fully booked rooms and crickets chirping in empty hallways. Did you know that 81% of travelers prefer to book their accommodations online? That’s why nailing your hotel’s SEO is […]
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