Data First Digital

Brian Ratzker

A results-driven Digital Marketing professional with 15+ years of experience across SEO, Integrated Media Strategy, Content Strategy, and Digital Analytics. I have implemented successful growth strategies across various industries, such as Hospitality, SaaS, B2B, Retail, Pharmaceutical, and Publishing.

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Client Experience

Hospitality

  • Achieved a 75% increase in revenue YoY for a luxury hospitality client by spearheading the development and implementation of a digital marketing strategy.
  • Generated a comprehensive SEO Content Strategy for a Luxury Hospitality client resulting in a $1.2M increase in revenue, driving significant business growth.
  • Implemented a Global SEO strategy that drove an 88% lift in visits and an 81% increase in revenue for a Luxury Hospitality client.

Retail

  • Drove a 132% increase in client revenue by implementing an innovative full funnel Paid Social strategy, resulting in the activation of expanded creative testing and tactics.
  • Achieved a 75% increase in ROAS by leading an integrated media strategy for the launch of a Luxury Hospitality Retail website.
  • Implemented a multi-channel media strategy which led to a 22% increase in revenue YoY for a leading Gift Basket company.

B2B

  • Developed an SEO Content and Structured Data Strategy for a global SaaS brand to gain visibility on important early awareness keywords which led to a 150% increase in Organic Search visits.

Pharmaceutical

  • Implemented an SEO strategy achieving 1st page rankings for 43% of the high priority keywords in less than 60 days.
  • Spearheaded a Paid Search strategy which led to a 200% increase in traffic with greater media efficiency.